Strategy. Clarity. Results.
We help brands cut through complexity with strategy that’s clear, creative, and built to scale — from scrappy startups to global enterprises.
A Team of Thinkers, Builders, and Business Partners
At Abney Strategy, we help brands get clear, stand out, and grow. We combine strategy, messaging, and marketing that actually works — built around what makes your business different.
We don’t just advise, we partner. Every plan is customized, hands-on, and tied to results you can measure.
The outcome: authentic marketing, real momentum, lasting impact.
Meet The Principal
Rob Abney is a marketing consultant with 15+ years of experience helping businesses grow through strategy, storytelling, and execution. He’s led rebrands, product launches, media plans, and partnerships for startups and established enterprises alike.
He founded Abney Strategy with a simple belief: marketing should do more than look good — it should create clarity, momentum, and measurable growth. Rob partners with leaders to shape strategy and ensure it gets executed in ways that drive real impact.
His recent focus is on early-stage B2B, B2C, and B2B2C SaaS brands, helping them define positioning, accelerate growth, and support fundraising. With a background spanning media, finance, tech, beauty, wellness, and franchise marketing, he brings a versatile, cross-industry perspective to every engagement.
Turning strategy into results
We help brands clarify their story, execute with focus, and grow with confidence by creating marketing and business strategies that deliver real impact.
