Dannemiller, Inc.

About the Company

For over 45 years, Dannemiller has been a trusted leader in continuing education for Certified Registered Nurse Anesthetists (CRNAs). Their accredited courses are a vital resource for professionals renewing certification and advancing skills, making them a cornerstone in the anesthesia education space.

Problem

Despite their reputation, Dannemiller’s marketing leaned heavily on a single distribution channel and lacked a cohesive brand and digital strategy. Their website wasn’t optimized for mobile or conversions, their social presence was underutilized, and performance was measured almost entirely by a single metric.

Solution

I partnered with Dannemiller as a strategic partner to sharpen their brand and marketing foundation. Key initiatives included:

• Redefining messaging and positioning across channels

• Establishing KPIs and milestone goals beyond sales numbers

• Leading 2026 strategy planning

• Directing a mobile-first website redesign to improve UX and sales journey

• Expanding marketing channels, including social and new distribution pathways

Results

Even ahead of their new website launch, Dannemiller is already seeing impressive gains from the renewed marketing focus.

• 225% lift traffic to their current website

• 150% increase in site conversions

• 60% sales growth