SalonInteractive
About the Company
SalonInteractive is a leading B2B2C SaaS platform connecting salons with their clients through advanced tools for booking, marketing, and payments. Serving thousands of salons nationwide, the platform empowers professionals to manage their business while delivering seamless experiences to their customers.
Problem
When I joined SalonInteractive, the marketing team lacked a unified brand identity, consistent messaging, and a scalable strategy for growth. The company faced a complex challenge — balancing visibility for salons while marketing the platform itself. On top of this, SalonInteractive relied on partner distribution and point-of-sale integrations that required consistent, high-quality content. There was also no centralized process for managing these efforts, creating inefficiencies in campaign execution and content delivery.
Solution
I took ownership of the marketing function with a focus on brand building and operational execution. Key initiatives included:
Leading a complete end-to-end rebrand, refining positioning and messaging across all channels
Developing a B2B2C marketing strategy to help salons engage clients and drive foot traffic and purchases
Building and managing a dedicated media desk (“On Behalf”) to sell media placement opportunities to brands targeting salon customers
Creating content systems and processes to support marketing for 23 partner distribution and point-of-sale integrations
Building frameworks to manage brand visibility while keeping salons in the spotlight
Results
Through these efforts, SalonInteractive transformed its marketing capabilities:
Increased email open rates +60% and CTR +30%
Nearly tripled the number of active platform users to over 80K users
Doubled revenue including $1M in new revenue generated by the On Behalf media desk
Strengthened brand presence and operational systems to support ongoing growth