Marketing Strategy & Planning

Make every marketing dollar count. We design strategies that align with your business objectives, optimize resources, and create measurable growth.

What we do

We turn ideas into measurable business value

We guide companies through the innovation lifecycle—from ideation to commercialization—ensuring ideas align with strategy and deliver tangible results. Whether you’re exploring new products, business models, or markets, we provide frameworks and expertise to accelerate growth.

Services Offered

Comprehensive solutions to unlock growth potential

Our services are designed to foster creativity, test assumptions, and scale successful innovations efficiently.

1

Build multi-channel marketing plans with timelines and budgets

Develop innovation roadmaps that align with your business goals and market dynamics.

1

Build multi-channel marketing plans with timelines and budgets

Develop innovation roadmaps that align with your business goals and market dynamics.

1

Build multi-channel marketing plans with timelines and budgets

Develop innovation roadmaps that align with your business goals and market dynamics.

2

Map customer journeys and optimize touchpoints

Support ideation, prototyping, and market testing to launch products that resonate.

2

Map customer journeys and optimize touchpoints

Support ideation, prototyping, and market testing to launch products that resonate.

2

Map customer journeys and optimize touchpoints

Support ideation, prototyping, and market testing to launch products that resonate.

3

Define key metrics and reporting frameworks

Identify and execute high-impact growth initiatives, leveraging data and market insights.

3

Define key metrics and reporting frameworks

Identify and execute high-impact growth initiatives, leveraging data and market insights.

3

Define key metrics and reporting frameworks

Identify and execute high-impact growth initiatives, leveraging data and market insights.

4

Identify growth opportunities and resource allocation

Assess emerging trends, customer needs, and competitive landscapes to guide investment.

4

Identify growth opportunities and resource allocation

Assess emerging trends, customer needs, and competitive landscapes to guide investment.

4

Identify growth opportunities and resource allocation

Assess emerging trends, customer needs, and competitive landscapes to guide investment.

5

Align marketing initiatives to revenue and business goals

Build strategic alliances to enhance innovation capacity and market reach.

5

Align marketing initiatives to revenue and business goals

Build strategic alliances to enhance innovation capacity and market reach.

5

Align marketing initiatives to revenue and business goals

Build strategic alliances to enhance innovation capacity and market reach.

6

Implement flexible methodologies that foster rapid experimentation and iteration.

6

Implement flexible methodologies that foster rapid experimentation and iteration.

6

Implement flexible methodologies that foster rapid experimentation and iteration.

How we work

A practical and collaborative innovation journey

Our approach combines strategic foresight with hands-on support, ensuring innovation efforts are focused, aligned, and results-driven.

Discovery & Ideation

We facilitate workshops and research to generate ideas and identify growth opportunities.

Discovery & Ideation

We facilitate workshops and research to generate ideas and identify growth opportunities.

Discovery & Ideation

We facilitate workshops and research to generate ideas and identify growth opportunities.

Validation & Planning

We test concepts with customers and stakeholders, refining the best ideas into actionable plans.

Validation & Planning

We test concepts with customers and stakeholders, refining the best ideas into actionable plans.

Validation & Planning

We test concepts with customers and stakeholders, refining the best ideas into actionable plans.

Execution & Scaling

We support pilot launches and scaling efforts, optimizing processes and monitoring KPIs.

Execution & Scaling

We support pilot launches and scaling efforts, optimizing processes and monitoring KPIs.

Execution & Scaling

We support pilot launches and scaling efforts, optimizing processes and monitoring KPIs.

Continuous Improvement

We embed feedback loops to iterate on products and strategies, adapting to market changes.

Continuous Improvement

We embed feedback loops to iterate on products and strategies, adapting to market changes.

Continuous Improvement

We embed feedback loops to iterate on products and strategies, adapting to market changes.

Get in touch

Ready to move your business forward? Let’s talk.

Whether you’re seeking clarity, growth, or transformation, we’re here to help. Reach out to start the conversation — no pressure, no obligation.

Book a free consultation

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Business clarity, operational excellence, and transformation support for leaders ready to grow with intention.

Contact us

Email :

Rob@AbneyStrategy.com

Social Media

Copyright © 2025 Abney Strategy. All rights reserved.

Business clarity, operational excellence, and transformation support for leaders ready to grow with intention.

Contact us

Email :

Rob@AbneyStrategy.com

Social Media

Copyright © 2025 Abney Strategy. All rights reserved.

Business clarity, operational excellence, and transformation support for leaders ready to grow with intention.

Contact us

Email :

Rob@AbneyStrategy.com

Social Media

Copyright © 2025 Abney Strategy. All rights reserved.